I'm also an author, and I work hard at it, but once I've been accepted I don't think too much about the process my publisher embarks on. Oh, I do my edits and approve the cover, but I hadn't considered all the people behind the scenes- the editors, the cover artists, and the marketing, until lately.
My publishers set the price of my books. That's fair. They know what their overhead is, and I'm satisfied with my royalties. But that's because I write as a hobby, out of the love for writing.
But what about those who hope to make writing a career? Or have made it one? Putting their heart and soul into producing something to share with the world?
I'm raising those questions, because of what I've noticed about pricing of books lately. .99 a read. .99 for 12 - 20 authors! Most of those books are self published. I self pubbed one book, at a loss as to where to submit it, and priced it on the lower end of the scale, but not for .99.
How does one pay their editor, their cover artist, the marketing costs from the royalty on .99? And if you split it 12 to 20 ways? Insane.
I suppose it's great marketing, in that you attract a lot of attention and readers might buy your other books but it seems to me to be a dangerous trend where inferring a book isn't worth a dollar!
Some books aren't worth a dollar. We've all read them and have our subjective opinions. Someone once said no two people ever read the same book. I've paid more than .99 and deleted the book! I suppose deleting a .99 book wouldn't pinch as hard, but still...
My books, the way they are priced, can't compete monetarily with the .99 reads. That will apply to a lot of books out there. What will that mean for authors? Will we keep writing? Can we afford to? No wonder small publishers are folding their tents, and I wonder how the big six are doing when they come up against the .99 read?
I muse about this although I have no hard facts nor additional insights. But the following link has the skinny. It also includes two other links that explore what I consider to be the future of books. And I, personally, want to read something worth my while and as a reader I'm willing to pay a reasonable price. And it would be nice to be able to continue to write too!